In Hungary, there are hundreds of newborn babies who are left in the hospital after birth, because their parents are unable to take them home, due to poverty and unsuitable living conditions.

We created campaign videos to promote foster parenting.

First, we have conducted a ‘persona’ research, then, we have created two powerful video ads based on real stories of foster parents who fit these discovered personas. We filmed the stories with child actors and real foster parents, and used AI in postproduction.

One of the videos went viral, gaining more than a thousand likes in a week without any advertising.

This work was produced by organiKvideo.

• Creative Direction, Editing: Laszlo Bihari

• AI artist: Victor Maria Lima

• Creative team: Victor Maria Lima, Andras Upor, Laszlo Bihari, Laszlo Halasz

• Production: Andras Upor

• Cinematography: Laszlo Halasz